The real estate business model has evolved with time. Firms are investing in digital channels to uplift their sales while reducing labor investments. Previously, manual labor for business development was the key factor in generating potential leads while further investments were required to convert them into sales. However, with the assistance of digital media and online platforms, the entire business model has changed. Now real estate firms have developed an online presence for brand awareness and sales generation. However, having an online presence does not guarantee lead results if proper digital marketing strategies are not adopted.
Digital marketing strategies differ for different platforms. Digital media is a vast area to focus on. Therefore, we will discuss the most common platforms required by real estate firms primarily, a website and social media accounts.
Having a website is a pro! People easily rely on those who have a professionally designed and well-developed website. Moreover, having social profiles on Twitter, LinkedIn, Facebook, Instagram, YouTube, and Pinterest boosts credibility. This helps the target market to accept the firm’s core values and quality of services provided.
Establishing an online presence is easy but making it convincible is difficult depending upon the industry itself. In the case of a real estate firm, let us consider a website as a guaranteed source of lead generation if the following steps are taken,
- A website should be fast and mobile-friendly
- The homepage should be designed to solve the visitor’s requirements
- Real time media content should be uploaded
- Case studies or informative blogs should be shared widely
These steps help the firm to improve its’ Google rankings which indirectly helps in increasing the web traffic and lead generation. Improving website ranking on search results is part of the SEO services. In this case, real estate SEO services are required for better search ranking.
A website should be fast and mobile-friendly:
People do not wait if they have a variety of options available online. Considering the essence of time, it becomes obligatory for all real estate firms to improve its’ website loading speed. Research indicates that more than half of the searchers leave a website if it takes more than three seconds to load the main page. Thus, increasing the demand for a fast-paced web loading speed.
Increasing the webs’ loading speed is as obligatory as making it mobile-friendly. Almost 70% of the real estate customers conduct a home search via mobile devices. Therefore, any real estate website should be fully optimized for all devices to improve its’ viewership, Google ranking for increased lead generation.
The homepage should be designed to solve the visitor’s requirements:
A lot of people are looking for homes online however, they do not visit all search pages instead, consider the initial options. To make your real estate website rank in the top search results you need to solve customers’ points of pain at the very beginning so that they spend more time wandering on your website.
To help create an effective remedy for all customers’ home problems, the homepage is the best location to market it. It is the front end, the main point of attention, and should attract visitors by highlighting their main concern. This is a great real estate SEO strategy to boost web traffic while increasing leads.
Real time media content should be uploaded:
The real estate website is a great platform to showcase the firms’ performance. The best way to market its’ objectives is to share images and videos. A real estate website should have a separate gallery for all homes, or land available for sale, or sold out. This way more people will be assured of the firms’ performance and achievements. Moreover, studies found out that 50% of the online buyers are interested in a virtual home tour from the website. Thus, media content cannot be left for optional in any case these days.
Case studies or informative blogs should be shared widely:
To support the media content it is also important to share some knowledgeable insights for spreading the word. It is recommended to share weekly news on the real estate sector to keep people updated on the industry trends and if found suitable they might share with their contacts which will help to improve your brand name and link building. The more a blog is shared the more it benefits the website ranking and ultimately in generating leads.
Consequently, if all the above-mentioned points are considered while developing a real estate web, it will help increase the firms’ SEO ranking which then supports generating more leads. If a web is ranked on the first five pages of search results, the chances that it will have more click-through are relatively higher. If more people visit a web, the ranking improves organically which helps in more traffic, more traffic ends in more leads, and a greater conversion ratio.